SEO Specialist

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Company Name Rank 1st
Location Toronto, Canada
Date Posted March 8, 2018
Category Other
Job Type Full-Time

Description

Rank 1st, an affiliate of Cypher Systems Group, provides comprehensive inbound marketing services to businesses. We meticulously assess the web presence of our clients and formulate thorough, data-driven strategies that are designed to instigate quantifiable improvements. Rank 1st specializes in search engine optimization, search engine marketing, pay per click advertising and lead generation.

THE ROLE

Looking for a seasoned SEO Specialist with extensive experience and knowledge in the industry to join a dynamic team with a proven track record. Individual with strong core SEO skills coupled with being savvy and having a thorough understanding of the technical aspects to SEO. SEO expert will manage search engine optimization across multiple channels and sites, including SEO, content strategy, link building and keyword strategy to increase rankings on major search networks. The individual will work with the best, having access to cutting edge tools, pushing the limits of what’s possible and making a difference on multi-national brands. We are looking for a ROCKSTAR who loves all things SEO!


REQUIREMENTS

● Produce and analyze SEO/SEM reports with the goal of measuring results and adjusting online strategies.
● Monitor, on an on-going basis, website SEO results and manage projects to ensure continued rankings.
● Provide ongoing support of all SEO initiatives, including local SEO.
● Advanced organic link building strategies, reporting and analysis.
● Perform keyword discovery, expansion and optimization.
● Ensuring websites are optimized to attract and engage visitors with a defined SEO purpose and strategy.
● Research and implement SEO optimization recommendations in coordination with other team members.
● Work with all relevant teams to drive SEO in content creation and content programming to ensure all content is optimized across all platforms and user experiences. (websites, mobile, social, video, blogs, portals etc)
● Work with social team in development and execution of communication/content strategies via social communities in coordination with SEO goals.
● Due to the collaborative nature of this role, the successful candidate will be working in house and cannot work remotely.
● Able to analyze complex business problems and issues using data from internal and external sources to provide insight to decision-makers.
● Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.
● Promote both offsite and onsite activities and the interactions that build ranking, profile and traffic.
● Monitor and evaluate search results and search performance across the major search channels.
● Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum reach in organic search and ROI in paid search campaigns.
● Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
● Ensure PR, media, inbound/outbound link strategies and local search SEO opportunities maximized.

EXPERIENCE AND SKILLS REQUIRED

● 5+ years experience in SEO.
● BS/MS degree, ideally in a quantitative, test-driven field.
● In-Depth Knowledge of Google Analytics and Google Webmaster tools.
● In-Depth Knowledge of link building SEO Tactics.
● Excellent Microsoft Office skills (advanced Excel) & Google Docs.
● Excellent analytical skills. Math/problem solving skills an asset.
● Strong oral and written communication skills.
● Experience working with popular tools (Moz, SEMRush, Ahref’s, Majestic, etc).
● Experience working with CMS for SEO.
● Working knowledge of HTML, CSS, and JavaScript development and constraints.
● Up-to-date with the latest trends and best practices in SEO.
● Keeps pace with SEO, search engine, social media and internet marketing industry trends and developments.
● Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
● Ability to clearly and effectively articulate thoughts and points.
● High levels of integrity, autonomy, and self-motivation.
● Excellent analytical, organizational, project management and time management skills.
● Expert understanding of search engines, search engine optimization, critical updates (eg., Penguin/Panda/Hummingbird/Pigeon) and other factors that influence rankings with Search Engines.
● Expert understanding of link building techniques, compliance with Google's Webmaster Guidelines, authority sculpting, site redirect strategies, URL rewriting methods and best practices.
● Understanding of Web UI (CSS3, HTML5, jQuery, Mobile Design, user experience, browser compatibility, landing and conversion page design).
● In-Depth Knowledge of Adwords, Facebook Ads, Bing Ads a PLUS!
● Proven experience managing SEM campaigns a PLUS!

To apply, email your cover letter and resume in either Microsoft Word or PDF format to hr@cyphersystems.com.

Please quote the job title in the subject line.
Note: Only applicants selected for an interview will be contacted.

If you require assistance or accommodation during our recruitment process, please notify Human Resources so that we can review and consider how we may be able to assist you based on your individual needs.


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